Why are some websites successful while others flounder? They offer similar products, services, content and branding, yet some consistently outperform their competition with a higher ROI.

Common website owner complaints are, “How can I boost my traffic. It’s a numbers game, the more visitors, the more buyers.” Or “I get traffic, but my conversion rate is very low. They are leaving the site without buying.” Or “I need better qualified visitors.” Or “I can’t seem to reach my customer base.”

You Want Answers!... “I Want the Truth!”
You may have guessed that there is not “one answer fits all” to this web conundrum, yet there are answers and good reasons why! The starting and ending point begins with Web Marketing. It’s a broad-based category that is quite specialized. A web marketer will take into consideration all the moving parts of a website — construction, content, appearance, branding, navigation, promotions, relevance, search engine optimization (SEO), and web analytics.

The marketer will also review the USP or unique selling proposition — what makes your products or services stand out from the competition; review its features and benefits, understand the customer, and assess the conversion probability. For example, studies have shown that the highest performing Landing Pages are those that match more closely with the motivation of the customer. The second key factor in determining whether a customer buys from you or not is how clearly the value of the purchase is identified. More simply put, if you can fulfill the needs of customers and provide that solution, they will buy.

Another key component in a web marketer’s arsenal is taking these lessons learned and promoting them throughout the Internet. Sometimes called Off Page Marketing or Search Engine Marketing (SEM), these strategies include online PR, pay per click, niche marketing micro-sites, blogs, video marketing, social media networking, list building, e-communications, local directory listings, search engine submissions, and promotions.

The Hottest Web Marketing Trend
And because video is the hottest web medium, it is imperative to develop video content that will feature professional presenters that deliver focused, well-scripted messages that motivate and leave a lasting impression on the visitor. If done right, these videos can create motivational and psychological triggers that tap into human desire and motivation. Your videos can also be optimized for the search engines, driving more traffic to your site. And once there, they will be motivated to investigate your products and services. It is on your website where they will get a solution to their needs with an engaging video, great content, special offers and the incentives to buy, buy, buy.

Achieving Web Success
In conclusion, a good web marketer will look at all the moving parts of your online business and determine an overall implementation strategy geared to results. Not just traffic, but real ROI. The Web Success Team takes this approach in marketing our clients. We react to the entire patient, not just treat the symptoms with peripheral solutions. We work closely with our clients to increase your market share and help position you ahead of your competition. Contact The Team today for a review of your online marketing at (818) 222-5643 or bob@websuccessteam.com.